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The White House will host a conference for social media creators | TechCrunch

The White House will host a conference for social media creators | TechCrunch
President Joe Biden’s administration is doubling down on its interest in the creator economy. In August, the White House will host the first-ever White

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The Biden administration is making a big push into the creator economy, with plans to host the first-ever White House Creator Economy Conference in August. This conference will bring together social media influencers and industry professionals to discuss important topics like data privacy, fair pay, AI, and mental health with senior White House officials. The director of the White House Office of Digital Strategy, Christian Tom, emphasized the administration's commitment to creators and the economic and cultural value they represent. This move comes as the Biden campaign also recognizes the power of online creators, with plans to hire a meme manager. The conference will take place just three months before the election, highlighting the importance of engaging with creators to reach a broad audience. This strategy aligns with previous efforts by the White House to work with influencers on issues like vaccine encouragement and briefing creators on the war in Ukraine. The use of social media as a valuable tool for politicians is evident, with both Biden and Trump utilizing platforms like TikTok to reach voters.

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