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Nvidia announces new AI chips months after latest launch as market competition heats up

Nvidia announces new AI chips months after latest launch as market competition heats up
Nvidia CEO Jensen Huang announced the new AI chip architecture, dubbed "Rubin," ahead of the COMPUTEX tech conference in Taipei.

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Nvidia Unveils New AI Chip, Pledges to Keep Up Rapid Pace

Nvidia has revealed its latest generation of artificial intelligence chips, named "Rubin," just months after announcing its previous model. The move underscores the intense competition in the AI chip market and Nvidia's determination to maintain its leading position. CEO Jensen Huang has committed to releasing new AI chip technology annually, a significant acceleration from the company's previous two-year timeline. The quick turnaround from the Blackwell to Rubin chips highlights the fierce competition in the AI chip market, with major rivals like AMD and Intel working to catch up. Nvidia's shares remained relatively flat at $1,096 following the announcement.

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