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A new meat-based protein powder has surprised delegates at the Beef24 expo in Rockhampton, Queensland. The powder, developed by CSIRO, can be used in a variety of products such as protein shakes, smoothies, energy drinks, and snacks. According to Dr. Aarti Tobin, the powder's nutritional and allergen-free profile sets it apart from other protein powders on the market. The powder is also seen as a solution to the oncoming protein drought, particularly in Asia. Additionally, it supports food security by delivering meat's nutritional benefits to remote locations or in disaster relief. The product's versatility has demonstrated its potential to capitalize on the growing global demand for convenient and nutritious food. This innovation could create a new revenue stream for the meat industry beyond traditional trading options.
