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Japan boosting seafood exports to Southeast Asia, U.S. as China keeps ban

Japan boosting seafood exports to Southeast Asia, U.S. as China keeps ban
With China showing no signs of lifting its import ban on Japanese fisheries products, Japan has been diversifying export channels to other markets, most notably Southeast Asia and the United States, in response to what critics say is an economic coercion measure by the world's second-largest economy. Beijing's unilateral measure…

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Japan Diversifying Seafood Exports Amid China's Ban

Japan is diversifying its seafood exports to other markets in response to China's import ban on Japanese fisheries products. The ban, which Japan dismisses as not being based on science, has led to Japan increasing exports to Southeast Asia and the United States. Japan recently unveiled a goal of doubling its exports to Thailand of scallops, a leading product of the country's seafood exports, to 2.4 billion yen in 2024 compared with a year earlier. Despite the rise in scallop exports to non-China markets, Japan should further redirect supply chains and step up sales promotion campaigns with higher export targets, say trade experts. Japan's farm minister Tetsushi Sakamoto underlined the safety of Japanese seafood in a meeting with his Thai counterpart and sought cooperation over Tokyo's campaign to expand sales in Thailand. Analysts believe Japan will meet the 2024 scallop export target for the Southeast Asian country, with some calling for a "more ambitious target" in the coming years. To make the boom sustainable, Japanese businesses are suggested to closely study Thai people's dietary patterns so they can further penetrate into the local market. Japan's farm ministry, JETRO and the Consulate General of Japan in Houston jointly launched an "export support platform" in the city last December to boost shipments of Japanese farm and seafood products and promote Japanese food in Texas, the second biggest market in the United States. Japan and China remain apart over the release of treated water and fisheries trade issues, and analysts suspect Chinese leaders may be waiting for a good time to gradually lower "the fist of anger" that they raised high in the air.