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C.H. Robinson Worldwide is embracing artificial intelligence technology to automate logistics management processes, such as responding to emailed quote requests from shippers and touchless appointments for the freight industry. The company's strategy appears to be paying off, with executives noting productivity improvements. The use of generative AI has helped eliminate productivity bottlenecks in Q1, improving customer and carrier experiences. The company's automated process can provide a quote in just over 2 minutes, and the touchless appointments solution has also been successful. Technology will be key to achieving the company's goals of boosting shipments and growing Global Forwarding shipments.
