Skip to content

Here’s how Apple’s AI model tries to keep your data private

Here’s how Apple’s AI model tries to keep your data private
How private is Apple Intelligence, really?

Table of Contents

Apple has unveiled Apple Intelligence, a suite of generative AI tools for iPhone, iPad, and Mac that includes features like rewriting email drafts, summarizing notifications, and creating custom emoji. The company emphasized the privacy of the new AI system, which is built with an on-device philosophy and uses its own homemade AI models. Apple also detailed its approach to privacy, including how it omits certain types of data and ensures end-to-end encryption. The company's strategy involves a split between local and cloud processing, similar to approaches by Google and Microsoft. The real test will come later this year when Apple Intelligence is put into action.

Source

Latest