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French far-right parties target voters with AI ahead of vote

French far-right parties target voters with AI ahead of vote
The country’s National Rally and Reconquest political parties have used the tech to promote divisive messages about migration and the EU.

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Far-right parties in France are using artificial intelligence-generated content to target voters on social media ahead of the second-round parliamentary election. The National Rally and Reconquest have collectively published 23 AI-generated images across 81 posts on Facebook, Instagram, and X, focusing on issues like immigration and the European Union. The content includes images of migrants landing on French soil, videos attacking President Emmanuel Macron, and photos demonizing Muslims. The National Rally leads in polling after making significant gains in the first round of voting.

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