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Formula 1 and Amazon debut AI 'Statbot' to personalize broadcasts as often-predictable races end up with Max Verstappen winning

Formula 1 and Amazon debut AI 'Statbot' to personalize broadcasts as often-predictable races end up with Max Verstappen wi...
The statbot will trawl race archives and parse torrents of real-time racing data to feed context and trivia to broadcast presenters live during the Barcelona race.

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Formula 1 to debut AI-powered Statbot at Spanish Grand Prix

At the upcoming Spanish Grand Prix, Formula 1 is set to introduce a new artificial intelligence "Statbot" in collaboration with Amazon.com Inc. The AI-powered personalized broadcasts aim to keep viewers engaged by providing real-time context and trivia during the race. The technology, developed by Amazon Web Services, will analyze race archives and live data to enhance the viewing experience. F1's owner, Liberty Media Corp., is focused on increasing the sport's global appeal and engaging fans through innovative marketing strategies. The use of AI will also offer in-race predictions, adding a new layer of excitement to the live race broadcast. With the battle for attention becoming increasingly intense, F1 is looking to provide hyper-personalized experiences for fans to choose the data and stories they want to see. The move comes as F1 aims to address criticisms of predictability and offer a more interactive experience for fans.

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