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Apple has announced the launch of "Apple Intelligence," a suite of AI tools and features that will be integrated across all of its operating systems. The tech giant has also partnered with OpenAI to integrate its ChatGPT chatbot into Apple's Siri and other apps. The company did not reveal any video-generating tools but rolled out both image and text-based tools. Apple's unique approach combines generative AI with a user's personal context to deliver truly helpful intelligence. Hollywood will be closely watching the launch of Apple Intelligence, as AI tools are expected to be used to assist many writers and may find their way into media and entertainment products currently created by human labor.
